Brand-launching site, selling insurance products crafted for millennials.
With tight deadlines for the brand launch, ecentricarts was brought-in to help another agency meet the site’s launch timeline. The site launch needed to coincide with a teaser campaign run during Blue Jays games. Some global elements, styles, and interactions were established from branding guidelines and development of the customer portal CMS -- but the design and animated motion for public-facing brochure pages had yet to be built.
The front end needed to be responsive, accessible, magazine-inspired (design and layout-wise), and ripe with slick animated elements. With animated SVGs for icon elements and splashes of video for visual enhancements, the site was load tested and tweaked for performance where and whenever possible while still making the timeline.