SEM-driven microsite to feature promotions for a downtown Toronto hotel.
InterContinental Toronto Centre wanted to take advantage of Search Engine Marketing possibilities, and knew that Faren Agency would be the right company to help.
The Microsite needed to be easily configured and deployed for multiple campaigns (seasonal, event-based, etc.) quickly and efficiently. ICTC also wanted to test sales features that pique the most customer interest, so we built an A and B template to be deployed concurrently – with Google’s marketing tools helping to select which users receive either version. We also needed to implement extensive tracking to verify the sales funnel. From button tracking, to URL tokens, to Twilio-integration on the featured phone numbers, ICTC was able to pitch the best offer to keep the customer happy.
Since the campaigns move so quickly, there isn’t a link here. If you happen to be searching for hotel packages in Toronto on Google, however, you may stumble on a sponsored result that leads to the newest incarnation.
As usual, the microsite is responsive and built on a WordPress foundation.